Promoter Friendly Agency

PFA – Promoter Friendly Agency has over a decade of experience and is known for championing the next generation of artist and brand management.

Over the years PFA have represented a varied aray of acts across Trance, Hard Dance, House and EDM, including former BBC Radio One acts Eddie Halliwell, Kutski and Jordan Suckley.

They have also represented a number of DJ Mag Top 100 DJs such as Eddie Halliwell, Aly & Fila, John O’Callaghan, Kutski, Qulinez & Lisa Lashes.

Developing raw talent into internationally recognised acts has always been key at PFA, focussing on all aspects on DJ music management.

PFA is also home to one of the UK’s most successful club brands – GOODGREEF who has had the likes of Tiesto, Hardwell, PVD, Above & Beyond, Ferry Corsten, Eddie Halliwell, Showtek, SVD, Emery & Radio 1’s Judge Jules perform regularly at its shows over its 15 year history.

Their office also represents sister brand – GOODGREEF XTRA HARD and The UK’s fastest rising Trance brand – RONG

Lastly PFA have helped launch and develop its DJ brands, such as Eddie Halliwell’s Fire It Up and BOSH, Jordan Suckley’s Damaged, Alex Kidd’s Kiddfectious, and Andy Whitby’s HARD




Some HUGE support on Madison Mars latest track #Atom from the likes of Martin Garrix, Hardwell, Tiësto, The Chainsmokers and many more! Support at Beatport today (link in comments) ... See moreSee less

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Catch ATA Acts D.O.D / Kryder / Corey James / Tom Staar & Friends at Nicky Romero pres 5 Years of Protocol Recordings at Amsterdam Dance Event on 18th Oct. ... See moreSee less

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Congratulations to Kryder for hitting 100 Episodes of #KryteriaRadio this week.. some amazing memories.. #House #Kryder #Music #ATA ... See moreSee less

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